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When budgets are tight and staff time is already stretched between collection maintenance tasks and serving patrons, a marketing plan can be regarded as “nice to have” rather than an … Continued

  WHAT IS A METHODOLOGY? A methodology can be defined as a set of guidelines or “methods” that can be applied to a certain practice to achieve a defined goal. … Continued

  Our Marketing Manager, Fiona Syme, shares her experience of our recent collectionHQ Forums in London and Manchester. “After months of preparation, it was great to see the first events from … Continued

What is Benchmarking? By definition, Benchmarking is: “A measurement of the quality of an organization’s policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.”* More … Continued

  The collectionHQ Sales and Account Managers arrived home last week after the annual company meeting. The team from the U.S.A., U.K. and Australia met at the Baker & Taylor … Continued