Consumers these days can do almost anything with a click of a mouse or a tap on a screen. Goods can be bought and delivered within hours, new products can be easily browsed, and online advertising seems to magically target its ideal audience to connect customers with items matching their needs and wants. This easy and instant access to goods and information is changing consumer expectations and could threaten our more established institutions, notably libraries. With budget constraints and limited resources, libraries can’t be expected to invest millions in research and development, experiment with unproven gadgets, or compete with the tech giants driving these changes. Libraries have to apply the assets that make them unique – their role at the heart of the community and knowledge of patrons – to not only keep up with technological advances, but to promote reading and literacy among all ages to reduce societal divides for generations to come.
This whitepaper discusses how the use of big data in collection development can help libraries to:
- Save time
- Improve circulation and turnover
- Reduce wasted spend